While its obvious he needs to train in the HR intensity zone similar to what he will compete in, no one should forget the importance of developing the cardiac system as a whole, especially someone who has not been that physically active(im guessing this guy) as summed up by Mark M on elitefts:
"Cardiac development is important for many reasons; cardiac power, good parasympathetic tone, and lower resting HR to name a few. For instance the muscle fibers in the left ventricle stretch to increase stroke volume. This is done through low intensity work, HR between 100-120. When you are looking to Strengthen the walls of ventricle it is done through HR of 130-140. The faster heart rate the stronger the wall around the ventricle. All sports are somewhere in between the type of hypertrophy (strength) vs. the type of regulation (efficiency). So all athletes should be doing this type of work almost every day through different methods. This is why using a heart rate monitor is so important. "
(source
http://asp.elitefts.com/qa/default.asp?qid=82855&tid=)
with that said, there are a ton of ways to accomplish this. The average basketball player gets this type of work in when hes simply doing easy shooting. I would recommend do it in a dribbling sequence. If that does not work for you, resort to a treadmill or a easy weight room circuit
Again its not going to turn you into superman, but don't forget about the most important muscle in the body