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Program Review / Re: crossfit
« on: August 06, 2012, 12:15:46 pm »Perhaps. My understanding is that what makes crossfit crossfit is the PEOPLE. And the dumb exercise shit. But definitely the PEOPLE doing the dumb exercise shit. That's not going to change as long as HQ keeps charging the usual crossfit premium. It will stay attractive to the same sort of people, I don't see them changing THAT business model considering it is quite lucrative. But go on, tell me the point that I have missed - I didn't find that wall o text very readable admittedly
the point is that the appeal of crossfit to the PEOPLE you refer to is that it is special and kind of secret and totally not corporate and outside the mainstream and better than what most pussy-ass pink-dumbbell-and-machine-loving gymgoers do. once crossfit is taken over by an enterprise whose main objective is unrelated to the production of THE MOST ELITE FITTEST HARDCOREST RAWEST ATHLETES ON EARTH, that appeal will diminish. there was a similar but much less hysterical reaction to the reebok sponsorship deal. "are we selling our soul?" kind of whining.
crossfit has been a fringe thing for its whole life, and while that status has been eroding for a few years (ESPN telecast of the WSE, the aforementioned reebok deal, etc.), it's clung to its roots pretty well. until now. gold's gym and LA fitness will start offering watered-down group-exercise "crossfit" classes, it will become about as cool as zumba and spinning, and the core audience will move on to the next thing.
that's the fear among the ELEET, anyway. and TBH i think they're right. the shark has been jumped.